Holistic Experience.
Hej, my name is Annika and I work as a strategic and creative ux researcher, designer and consultant since over 15 years. And I'm available for freelance
bookings. (annika.grothe@gmail.com)
Through my experience, creativity and a user centric focus, I support brands to deliver result-driven, individual solutions that inspire growth and success. While being unique!
Companies I worked with and brands I worked for.
Akqa / Bosch Professional
Dein Erster Tag / NockNock
The service fields that I offer with a great deal of expertise and passion
Research
Most of the time we start with a problem, an idea, an opportunity or similar. Every project / product is unique.
I add methods which fit best to understand the core. Because if we don't understand, then the best idea falls flat.
- Qualitative and quantitative research
- Market, data, trend and journey analysis
- Expert and stakeholder interviews
- Target group deep dives & needs & mapping
- Problem identification
- UX research reports & documentation
Strategy
There is no fixed timeline for definition phases but I highly believe in shorter sprints than
always just go for the long run. Faster processes also provide faster answers as to whether
something works in principle or not. You can always re-adjust and refine afterwards.
- Design Sprints
- Value Proposition Canvas & MVP Definition
- Customer Journeys & User flows
- Information Architecture
- Rapid Prototyping & Testing
- UX KPI Definition
- Sales pitch decks
UX and UI Design
Here it is important to keep an eye on how quickly I want to be live with what. Some things
take longer, sometimes it makes sense to release a beta version first. There is no generally
valid solution, but there are empirical values. I am and remain an advocate of the fact that
it always makes sense to invest time in digital brand building. Because that's how good
working solutions stick extra.
- Component Break Down
- Define product language
- Design system
- User stories
- Documentation
- Define tracking set up
