Holistic Experience.
Unique, data driven, fast.
Hej, my name is Annika.
Through my over 18 years of experience, creativity and a user centric focus, I support brands and teams to deliver result-driven, individual solutions that inspire growth and success. While being remarkable and unique.
I live in Berlin and am open for freelance bookings.
Discover my servicesWork experience proofs by real case studies
Commerzbank Product Design
Dein Erster Tag App Design
My service portfolio
Through my multi-layer experience I offer a wide range of methods.
Research
- 🗯️ Holistic big data research with qualitative and quantitative methods
- 🚀 Fast design sprint research
- 🤓 User, expert and stakeholder interviews
- 🪼 Target group deep dives & needs & mapping
- 🐺 Problem identification and opportunity area investigation
- ⭐️ Research reports, documentation and sales pitch decks
Strategy
- 💎 Value Proposition Canvas and MVP Definition
- 🗺️ Customer Journeys and User flows
- 🧬 Information architecture and Data flows
- 🚀 Rapid Prototyping & Testing
- 🔥 UX KPI definition
- ✨ Sales pitch decks
- 🥷 Content strategy and content creation
UX and UI Design
- 🛠️ Component definition and creation
- 🖤 Product tonality and brand definition
- 🪅 Visual design exploration
- 🎛️ Design system creation
- 📁 User stories and documentation
- 🪄 Development briefs
- 📈 Tracking concept
annika.grothe@gmail.com
+49 176 31171440
