Case studies

of my product strategy, design and implementation work.

Product Feature Design

Genesis Test Drive Journey

A by numbers proofed experience improvement of the key lead on the Genesis website through the European markets.
See case study
Business Layer Implementation

Genesis Retail Partners

Increasing customer satisfaction and sales possibilities with a new business layer of dealer like service implemented through the web experience in UK and Germany.
See case study
Product Design

Genesis Model Showroom

Releasing the extraordinary power of the Genesis product design in the new model one pager showrooms.
See case study
App Product Design

Dein Erster Tag App

Bringing young people and their future employer together. Easy like TikTok and with just one slide to apply to their favorite job.
See case study
Product and Business Strategy

Bosch Fleet Management

A through big data research validated product MVP with convincing value proposition, user and business centered feature confirmed by Bosch customers and dealers.
See case study
Journey Analysis

Deutsche Bahn Canidate Journey

An evolution of the existing candidate journey with an extra focus on the highest demanded target audience with clear follow up actions and potentials.
See case study
Product Design

SSO BahnID by Deutsche Bahn

A centralized single sign on developed with the privacy by design principle to log into Deutsche Bahn services with one ID and minimal data set.
See case study
Pitch Win

Brillux Website Relaunch

With creative excellence, engaging customer journeys and convincing content creation we won the pitch, which lead to a huge project for Brillux.
See case study

annika.grothe@gmail.com
+49 176 31171440