A multi months project from ticket brief over research to an ux strategy and new created experience journey with updates in CRM and co-creation with the Genesis CX team till successful implementation.
2023 for Argonauten as UX/UI Lead
First we analyzed the current situation and tried to start a kind of problem analysis with very little data available. This involved a competitor analysis as well as out-of-industry benchmarking.
As the API definition is a huge data layer in the process we paired with the CX team. Together with the analysis of the CRM processes, we created a valid basis for the further development of the journey.
We have created 4 customer journeys on the subject of Test Drive. We were able to define a large number of UX KPIs here. This was also the tool for the Genesis, internal communication.
Based on the journeys, the data nodes were visualized in the form of data flows. This allowed us to be on track with the DEV team right from the start in terms of the APIs which needs to be integrated.
Based on the journeys the UX team defined all necessary user flows with wireframes and documentation. Which then been integrated by the UI team in the design system.
Based on our UX and UI work we paired with the dev team to guarantee that the implementation works, feels and looks like defined.
annika.grothe@gmail.com
+49 176 31171440
