Case Overview
ResearchStrategyUX/UIContent

Genesis Retail Partner implementation

In the beginning of 2023 we received a briefing about the new implementation of the business layer on that stage called Genesis Agents. On top of the daily business, the website relaunch, we needed to high prioritize this topic immediately. This project was a holistic project with Research, Strategy, Design and Content Creation.

2023 for Argonauten as Experience Director

Our challenge

In the beginning there was a huge gap of knowledge and scope. The scope shifting was also a constant task to deal with on management level. The new business layer is just a concept for Germany and UK. The business layer in Switzerland remains un-touched. On top of that it was a huge task to come out with an experience which is user-centered and doesn't put unnecessary knowledge effort on the customers. As the business layer is a bit uncommon in the industry. The whole implementation of new components needed to be done in the old infrastructure. As it is released before the website relaunch.

Our way to go

Engage with stakeholders

Proper and constant stakeholder requirement consolidation and engagement. To close knowledge and scope gapes.

Understand

Comprehensive desk research with competitor and out-of-industry analysis.

Map and prioritize

Crerating the road map, journey mapping of key moments, customer needs, experience and brand potentials, data and crm requirements

Create flows

UX user flows based on the mapping and prototyping of the experience to keep up with stakeholders. Defining data and dev requirements

My job(s)

We identified 3 main journeys where we need to integrate the new business layer.

Test drive a certain Genesis model with the customer

tablet laying on a concrete background with a prototype screen

Calculate a sales inquiry for the potential customer

hand ist holding a tablet with the genesis test drive form

Book a service appointment for the existing Genesis

A room with laptop with the landing page prototype of quirion

How did we handle the roll out?

Speed up

We looked to see which components we already have and can use for the roll-out and which we need to create separately. Add them to the design system and hand over to development.

Minimal effort

We created a style booklet which was sent to the potential retail partners so that they could provide texts and images. But we reduced their effort to a minimum.

Stakeholder engagement

We did a major approval round of the final design with all stakeholders and added final requirements. We convinced to leave some requirements out of the MVP.

Feedback prepare

For subsequent analysis, we developed a questionnaire for the potential retail partners that assesses the experience in terms of usability and impact. On top of tracking

Our achievements

The project came unexpectedly and set us back in other important processes such as the relaunch. The punctual roll-out was therefore an important milestone for the internal and external team. The roll-out took place in Germany and the UK.

🚀 Enabled the new business layer through the experience
🔎 Easier, faster and more user-centric service approach
💡 Realizing the first complete HQ independent experience
🖤 A holistic project for the team's individual development and engagement