In the beginning of 2023 we received a briefing about the new implementation of the business layer on that stage called Genesis Agents. On top of the daily business, the website relaunch, we needed to high prioritize this topic immediately. This project was a holistic project with Research, Strategy, Design and Content Creation.
2023 for Argonauten as Experience Director
In the beginning there was a huge gap of knowledge and scope. The scope shifting was also a constant task to deal with on management level. The new business layer is just a concept for Germany and UK. The business layer in Switzerland remains un-touched. On top of that it was a huge task to come out with an experience which is user-centered and doesn't put unnecessary knowledge effort on the customers. As the business layer is a bit uncommon in the industry. The whole implementation of new components needed to be done in the old infrastructure. As it is released before the website relaunch.
Proper and constant stakeholder requirement consolidation and engagement. To close knowledge and scope gapes.
Comprehensive desk research with competitor and out-of-industry analysis.
Crerating the road map, journey mapping of key moments, customer needs, experience and brand potentials, data and crm requirements
UX user flows based on the mapping and prototyping of the experience to keep up with stakeholders. Defining data and dev requirements
We looked to see which components we already have and can use for the roll-out and which we need to create separately. Add them to the design system and hand over to development.
We created a style booklet which was sent to the potential retail partners so that they could provide texts and images. But we reduced their effort to a minimum.
We did a major approval round of the final design with all stakeholders and added final requirements. We convinced to leave some requirements out of the MVP.
For subsequent analysis, we developed a questionnaire for the potential retail partners that assesses the experience in terms of usability and impact. On top of tracking
The project came unexpectedly and set us back in other important processes such as the relaunch. The punctual roll-out was therefore an important milestone for the internal and external team. The roll-out took place in Germany and the UK.