Holistic service range based on almost 20 years experience.

From design sprints and short workshops to holistic product strategy, UX/UI design and content creation, I enjoy doing everything with passion and powerful outcomes.
In Berlin, remote our in the D/A/CHΒ region.

Research

  • πŸ—―οΈ Holistic big data research with qualitative and quantitative methods
  • πŸš€ Fast design sprint research
  • πŸ€“ User, expert and stakeholder interviews
  • πŸͺΌ Target group deep dives & needs & mapping
  • 🐺 Problem identification and opportunity area investigation
  • ⭐️ Research reports, documentation and sales pitch decks

Strategy

  • πŸ’Ž Value Proposition Canvas and MVP Definition
  • πŸ—ΊοΈ Customer Journeys and User flows
  • 🧬 Information architecture and Data flows
  • πŸš€ Rapid Prototyping & Testing
  • πŸ”₯ UX KPI definition
  • ✨ Sales pitch decks
  • πŸ₯· Content strategy and content creation

UX and UI Design

  • πŸ› οΈ Component definition and creation
  • πŸ–€ Product tonality and brand definition
  • πŸͺ… Visual design exploration
  • πŸŽ›οΈ Design system creation
  • πŸ“ User stories and documentation
  • πŸͺ„ Development briefs
  • πŸ“ˆ Tracking concept

Projects are more important to me than budgets.

That doesn't mean that I work pro bono, but a variety of interesting projects is more important to me than to stick to a certain rate. I work in everything from start-ups to large corporations. Except politics, the meat and alcohol industry.

annika.grothe@gmail.com
+49 176 31171440