When the relaunch came within reach, I pitched the showroom theme again. Because according to the plan, the 8-page showrooms were simply to be taken over. According to tracking data and analysis, this didn't make sense at all, so I developed another one-pager concept together with my mid-level Ux designer Shabnam Azimi.
2023 for Argonauten as Experience Director
Each Genesis model has a communication guideline that is developed by the Genesis product team. This document varies from model to model. We were aware that there would be an MVP of the showroom for time and budget reasons, but we were invited to pitch our vision as a UX concept storytelling prototype to the Korean headquarters.
We have transferred the user testing data for the start page to our showroom vision: more videos, more dynamics and more interior views. Less to read and more smart guidance.
Our thinking here is purely user-centered. What inspires them, what do they learn and how can I make the model digitally tangible. And thus trigger a new form of engagement and follow-up action.
It was important for us to present animations, transitions and functions directly from the UX design as a prototype. That's why we built in lots of great effects that left a lasting impression in Korea.
For time and budget reasons, we first had to implement the vision with existing components of the design system. However, our prototype provided the important common thread.
The showrooms were relaunched with a lot of hands-on work and filled with content. We as design team did this directly in the AEM CMS itself, as these elements had to be conceptually correct and we often edited videos directly. Here is an example of the GV60 and the Electrified GV70